Sanrio, the beloved creator of Hello Kitty, is making a significant leap into the gaming industry with the launch of Sanrio Games. This initiative will see the introduction of a party game featuring its iconic characters on Nintendo Switch and Switch 2 platforms, with plans for ten titles over the next three years. This move not only showcases Sanrio’s commitment to diversifying its revenue streams but also highlights a growing trend among Japanese IP owners to tap into the lucrative interactive entertainment market.