NHN's Strategic Game Launches: A Path to Profitability?
NHN is making a bold move to revive its gaming business by launching two new titles, ‘Abyssdia’ and ‘Oshi no Ko: Puzzle Star’, simultaneously. While these games have already garnered significant popularityAbyssdia topping Google Play in Korea and Puzzle Star achieving #1 on Japan’s Apple App Storethe real challenge lies in converting this initial buzz into sustainable revenue. The company’s reliance on publishing and IP licensing raises questions about its long-term profitability.
Despite CEO Jung Woo-jin’s ambitious goal to increase game revenue by 30% by 2025, NHN’s gaming sector only saw a modest growth of 4.4% last year. As the company ventures into global pre-registration for ‘Dissidia Duellum Final Fantasy’, the market remains skeptical. With external IPs being a focal point of their strategy, can NHN truly transform its gaming fortunes?
As NHN navigates these challenges, it will be interesting to see if their latest titles can not only capture attention but also drive significant revenue growth. Will these strategic launches mark a turning point for NHN, or will they struggle to maintain momentum in a competitive market?
Original source: https://it.chosun.com/news/articleViewAmp.html?idxno=2023092158039