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      <title>Sanrio&#39;s Bold Move into Gaming: A New Era for Iconic Characters</title>
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      <pubDate>Tue, 21 Apr 2026 00:00:00 +0000</pubDate>
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      <description>Sanrio, the beloved creator of Hello Kitty, is making a significant leap into the gaming industry with the launch of Sanrio Games. This initiative will see the introduction of a party game featuring its iconic characters on Nintendo Switch and Switch 2 platforms, with plans for ten titles over the next three years. This move not only showcases Sanrio&amp;rsquo;s commitment to diversifying its revenue streams but also highlights a growing trend among Japanese IP owners to tap into the lucrative interactive entertainment market.</description>
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